ZORA Project Introduction
Background
ZORA initially attracted attention for combining NFT (non-fungible token) and Ethereum Layer2 technology, and received investment from well-known institutions such as Paradigm and Coinbase Ventures. As the popularity of the NFT market declined, ZORA’s market attention once decreased, but it then turned to supporting the creator economy and regained attention by launching Memecoin Launchpad on the Base network from late February to early March this year. At the same time, ZORA announced the issuance of ZORA Token without governance rights, marking a major transformation of the project.

Core Mechanism
The core feature of ZORA is the “post and issue coins” mechanism, which allows users to create tokens and participate in the trading ecosystem through simple operations. Here is an overview of its main mechanisms:
“Post and Coin”
Your content becomes instantly tradable. Creators get 10 million coins per post.
Every time your coin is traded, you earn 1%.
Buy and sell coins directly from the feed or on profile.

Transformation and market feedback
In less than a month after its launch, ZORA’s Memecoin Launchpad has issued tokens close to that of its competitor Clanker, which has existed for several months, and has become one of the main Launchpads on the Base network. Many Base ecosystem builders have launched Memecoin by posting, bringing significant traffic and attention to ZORA. However, this transformation has also caused dissatisfaction among some users, who believe that ZORA has deviated from its original position of serving creators and called for the restoration of NFT-related functions. Nevertheless, with the new model and the expectation of Token airdrops, ZORA has regained its foothold in the market.

Future Plans
ZORA plans to launch its official token $ZORA, a community meme coin based on the Base network, in the spring of 2025. The details are as follows:
Token supply: 10 billion in total.
Airdrop Allocation: 10% (i.e. 1 billion) of them will be distributed to ecosystem participants through airdrops.
Snapshot Time: The first snapshot was completed on March 3, 2025, and the second snapshot will be conducted three days before the launch.
Token Nature: $ZORA is defined as a meme coin without governance rights.