After 5 years of waiting, Zora finally launches its coin. Is Base’s leading coin going to change?

اصل | روزانہ سیارہ روزانہ ( @OdailyChina )

مصنف: وینسر ( @ وینسر 2010 )

Just today, Zora officially اعلان کیا that it will launch its native token ZORA on April 23.

As soon as the news came out, many people in the community burst into tears. After years of waiting, minting countless Zora ball NFTs and large and small art NFTs and file NFTs on the platform, we finally waited for the dawn of token airdrops. Zoras market positioning has also changed many times, from the initial fashion and music market, to the NFT trading platform, and even the content tokenization platform, to the latest SocialFi on-chain social network.

Odaily Planet Daily will briefly introduce Zora in this article and analyze the relevant situation of the ZORA token.

Zora: A 5-year journey from a content trading platform to an on-chain social network

Zoras story is full of twists and turns.

From a content trading platform that got up early and arrived late, to an NFT trading market, and then to the recent content tokenization platform, no one expected that its final positioning would be the on-chain social network in the SocialFi track.

In October 2020, Zora, co-founded by Jacob Horne, a former product manager at Coinbase, and others, اعلان کیا کہ it had received $2 million in seed round financing, led by Kindred Ventures, with participation from Trevor McFedries, co-founder of Brud, Alice Lloyd George, founding partner of Rogue, designer Jeff Staple, and Coinbase Ventures. At that time, the population it served was slightly niche, focusing mainly on fashion brands and musicians, so that they could launch products in a tokenized form. At that time, Jacob Horne, the founder of Zora, said that Zoras goal that year was to introduce 100 brands into its market. It can be said that from the beginning, Zora had the genes of Coinbase and ToB.

In January 2021, Zora اعلان کیا کہ it had been deployed to the Ethereum mainnet and launched the token No. 0 Ours truly, and said that Zora is a protocol for creating, sharing and exchanging valuable information. Officials said that after months of design, development and auditing, it was finally launched. It does not require permission, cannot be stopped, and is not owned by anyone.

In March 2021, Paradigm co-founder Fred Ehrsam کہا کہ Paradigm had invested in ZORA, an NFT protocol that supports the casting, curation and collection of artworks. The specific amount was not disclosed. At that time, posts on Mirror, another similar content platform, also supported being cast as zNFTs. In this regard, Zora had already taken the lead on the eve of the NFT explosion.

In April 2021, Coindesk اطلاع دی that Zora had raised nearly $8 million through equity sales. (Note from Odaily Planet Daily: The article has now been deleted) In June, PleasrDAO (which later received investment from the well-known investment institution a16z ) bid 1,696.9 Ethereum (worth about $4 million) on the Zora platform and successfully bought the Doge original photo NFT. As a result, Zora became famous. At that time, BAYC had just emerged and OpenSea was on the eve of an explosive growth in platform trading volume. Countless people pinned their hopes on Zora as the top art NFT trading platform. In the second half of the year, Zora successively supported the display and sale of NFTs اور the casting of NFTs . It is worth mentioning that Zora officially stated at the time that it would not charge any fees from NFT minting, sales and other activities. This also provided certain conveniences for the low-quality NFTs that were rampant on the platform or some art NFTs that did not participate in NFT speculation. This was also one of the important reasons why many institutions, organizations and individuals subsequently chose Zora to issue NFTs with one click.

In May 2022, at the end of the NFT bull market, Zora ushered in its own highlight moment – it completed a $50 million seed round of financing with a valuation of $600 million , led by Haun Ventures, and participated by Coinbase Ventures and Kindred Ventures. It is reported that Haun Ventures is a Web3 venture capital institution founded by a16z general partner Katie Haun, and this is its first investment. Investors at that time might not have thought that in the next few years, NFT would gradually be ignored, and Zora would have to embark on various development paths of seeking innovation and change.

As 2023 approaches, the NFT market is cold, but Zora, relying on its relationship with Coinbase, still settled in Coinbases L2 network Base first, and delivered an impressive data of nearly 500,000 NFT mints during the test network. In June 2023, driven by the nationwide L2 craze, Zora اعلان کیا کہ it would launch the Layer 2 network ZORA NETWORK based on OP Stack. In July, the words crypto asset airdrop were mentioned for the first time in its official terms of service document, and countless peoples enthusiasm for NFT mint increased greatly.

In 2024, Zora first opened the ERC 20 token payment function . At that time, its ecosystem had expanded to Zora Network, Base, Optimism, Arbitrum, Blast and Eth mainnet; later, it حاصل کیا the NFT casting aggregator mint.fun, filling in the last piece of the ecological tool puzzle. Unfortunately, NFT Summer is gone forever.

In 2025, after more than a year of the Meme coin one-click issuance boom, Zora سرکاری طور پر اعلان کیا the launch of the platform post tokenization function (Coins function). Each post can correspond to a token with a supply of 1 billion. Creators automatically receive 10 million tokens when they publish, and creators can earn 1% from each transaction. The tokens are for entertainment only and have been launched on the website and beta mobile APP. This month, Base officials also directly issued coins , and successively released two tokens on the Zora platform, Base is for everyone and Base @ FarCon 2025. After a brief hype, they have now become obscure coins.

That is, now, according to the information on Zora鈥檚 official website , Zora is positioned as an on-chain social platform that allows users to publish content and mint it into NFTs, emphasizing creator sovereignty and community connections.

As of April 21, the number of collectors on the Zora platform exceeded 2 million, and the number of creators was 426,000; the number of NFTs minted exceeded 1,500; and the cumulative creator incentives reached 3,553 ETH, equivalent to approximately US$915,000, which can be regarded as the only remaining fruit of the on-chain creator economy, but it can hardly be called a great achievement.

It took Zora 5 years from product launch to token issuance. The TGE of OpenSea, once the No. 1 NFT trading platform, is still missing.

Zora platform operation data

ZORA ٹوکن Economic Model:

According to the token economic model previously released by Zora, the token will be launched on the Base network with a total supply of 10 billion. The specific distribution is as follows:

یہ بات قابل ذکر ہے کہ ۔ according to official statements, ZORA tokens are mainly used for rewards, purchasing post tokens and unlocking advanced functions, and governance is not its core function.

Official release of token economic model

The first airdrop snapshot was completed on March 3, 2025, and the second snapshot will be conducted three days before the token goes online (currently completed). Users can participate in potential airdrops by issuing and trading Coins. In other words, the cumulative number of tokens for this airdrop is 1 billion. It is worth mentioning that Jacob Horne, co-founder of Zora, previously لکھا , A reminder to those users who query the airdrop distribution through our API: These are currently false data for testing purposes. The real distribution results will only be announced after the snapshot processing is completed.

At present, the price of دھندلا , the token of the NFT trading market Blur platform, has fallen from a high of US$1.25 to around US$0.1. The total supply is 3 billion, and the current actual circulation is around 2.3 billion; the circulating market value is temporarily reported at US$248 million; the total market value is temporarily reported at US$3.23 billion.

Based on the current development status and market cycle of the NFT market, it is optimistically estimated that the price range of ZORA is around US$0.07-0.21.

Dune data panel related to Zora platform coin issuance

In addition, according to ڈیون ڈیٹا , as of April 21, the total transaction volume of Zora platform Coins tokens exceeded US$170 million; the contract transaction volume exceeded US$8.49 million; the cumulative number of tokens issued exceeded 505,000; the number of independent token issuers exceeded 108,000; the number of independent trading users exceeded 1.52 million; and the cumulative incentive amount reached approximately US$664,000.

کے مطابق اعداد و شمار سے کرپٹو KOL Hitesh.eth,

• As of the past 5 days, the Zora platform has created about 100,000 tokens;

• There are more returning creators than new creators, with the ratio being about 6:4.

• There are more new traders than returning traders, and the ratio between the two is also about 6:4;

• Similarly, the ratio of buyers to sellers is about 6:4;

• Yesterday, 256,000 users generated $5.7 million in trading volume, with an average transaction volume of about $20 per user;

• Zora surpasses Pump in terms of trader market share (about 73.2% VS 26.8%), but there is a significant gap in trading volume market share (about 4.6% VS 95.4%).

From this, we can see that the Zora platform is currently at the peak of user speculation, and is likely to be affected by the ZORA token airdrop plan, and 99.99% of the tokens issued by the Zora platform are garbage, and even the best ones cannot maintain attention for more than a few hours. This has been exemplified by the official Base token issuance.

In the future, based on the support of the Base ecosystem and the Optimism ecosystem, the ZORA token will most likely be listed on Coinbase and receive ecological incentives. However, whether it can find more value support is still pessimistic at present, and readers are advised to be cautious in taking over.

This article is sourced from the internet: After 5 years of waiting, Zora finally launches its coin. Is Base’s leading coin going to change?

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